![]() What is Traffic?Internet marketers and search engine optimizers describe traffic as the rivers of potential customers shooting around the Internet. It can be people seeing your ads or banners, people typing in search terms or even people coming from different sections of your own website.
You need to get to know these different sources of traffic, their characteristics and buying rates. The buying rate – sometimes known as the conversion rate – is most important because it tells you what traffic is worth chasing. Next: GENERATING Targeted Traffic
Generating targeted trafficWebmasters often brag about lots of people visiting their site. When I ask them: "How many sales do you get?" There is usually an embarrassing pause followed by the sheepish reply: "Not many". This means understanding your products and the potential buyers. It’s pointless attracting visitors to your site who don't want to buy your products. You need to think about potential buyers. The three main types of customers to attract are:
It is a good idea to brainstorm these different traffic types to work out your target audience. Start with searches on the major search engines using search phrases you think they potential customers may use. A good place to see what terms they are using is the Adwords Keyword Search Tool
Analyzing your website's trafficTo analyze the buy rate of traffic you need a good counter or analytics software that tells you how many people are viewing your page and where they are coming from. Some important things a counter can tell you:
Some simple rules of thumb when analyzing traffic and counter statistics:
In general, if you are offering only a few products and you don't update your page regularly, you want a high ratio of unique visitors' to 'raw impressions because you want a constant stream of new customers who will hopefully buy your products. Next: Using Analytics & Counters
Using analytics software and countersBy comparing the information from counters or analytics software on your site you can learn about traffic on your site and how to improve sales Do your ads and banners attract the right customers for your site? You may have a site on reviewing online dictionaries that attracts a lot of visitors. The site may have banners and links advertising StyleWriter. Because of the numbers visiting, these banners may send many people to your StyleWriter page but result in few sales. Why? Because your visitors are mainly interested in using online dictionaries. If instead you present ads offering 'software to help you write better business letters', you may get fewer customers coming to the site, but you may get more sales because you are now attracting the right people. How convincing is your site's sales copy? Continuing with our example, you may now be getting the right visitors to you site, but still not converting many to sales. If this is the case, check to make sure that your product sales pages immediately picks up where your banners left off. If your banners offer StyleWriter to improve business letter-writing, present examples as soon as possible on your sales pages showing how the program improves business letters. Many webmasters assume visitors will stay around to read everything. It’s a big and costly mistake. The ratio of impressions to unique visitors to actual sales. How much you earn in sales (commission) is what matters. This tells you the real value of each click at its source. One traffic source may make you $0.10 a click, and another may make you $5 a click. Divide the revenue you earn by the number of visitors to your site to get your revenue gained for each click. It's this value of each click that’s important. This figure tells you which traffic is worth spending time, money and effort attracting. For example, a small Google Adword campaign could attract the best traffic with a high conversion rate and good commission that covers your costs and gives you a good profit.
Video Demonstrations
Introducing StyleWriter The world's largest style and usage checker makes you a professional copy-editor. VIEW DEMO StyleWriter Smart-Spell StyleWriter's revolutionary Smart-Spell™ technology finds errors missed by conventional spellcheckers. VIEW DEMO StyleWriter Jargon Buster Comprehensively checks any document for jargon. Banish corporate speak from writing. Editing Sentences Analyze wordy, complex and long sentences to improve clarity and style. Advanced Statistics Revolutionary readability and style indexes accurately assess your writing. StyleWriter's Audience & Task Advice and readability for different audiences and tasks. VIEW DEMO StyleWriter's Graphs Essential editing information displayed. See your writing style at a glance. StyleWriter's Writing Samples Examples of StyleWriter editing different documents. VIEW DEMO StyleWriter's Editing Speed The quickest style checker available. Check 10,000 words in 12 seconds. Customizing StyleWriter Add your own proofreading and style issues to the most versatile copy-editing software. Writing Course Introduction Teaches you how to write and edit like a professional editor. VIEW DEMO House Style Introduction Using StyleWriter to check your organization's house style preferences.
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